6 de September, 2011

SKBergé starts representing Mitsubishi Motors and Mitsubishi Fuso in Peru

On Friday September 16th, in Lima, Peru, the entry of SKBergé to the ownershipof MCAP S.A.was formalized, through a partnership with Mitsubishi Corporation. With this, SKBergé consolidates its leadership position in the Peruvian market.

SKBergé continues to expand its operations in Latin America. With the signing of a joint venture with Mitsubishi Corporation, the Spanish-Chilean group sealed its incorporation into the ownership of Mitsubishi Corporation Autos del Perú (MCAP S.A.), with this, SKBergé adds Mitsubishi Motors and Mitsubishi Fuso Trucks & Buses to the portfolio of brands it represents in Peru.

SKBergé, which currently has a market share in the Peruvian market that exceeds 12%, intends to strengthen its leading position with the incorportation of Mitsubishi Motors and Mitsubishi Fuso, added to Alfa Romeo, Fiat, Chery, Kia and GM.

The Joint Venture of SKBergé with Mitsubishi Corporation to enter MCAP S.A., implies a society that replicates the model has already been used in Chile for 14 successful years. 

Through this alliance, SKBergé will contribute in the development and growth of Mitsubishi Motors and Mitsubishi Fuso in Peru, through the successful business model that SKBergé has built up over the years, and that it has replicated in Chile, Peru, Argentina and Colombia.